BPO
Vindhya Infomedia
Webflow migration for a national award-winning BPO in India.
67.05%
Increase in organic traffic
11.08%
Increase in brand searches
Our website look has changed and received many appreciation and the traffic has increased in both visitors and job seekers.
Manasa Balaji
Senior Executive at Vindhya Infomedia
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A 200+ Webflow page migration that grew organic traffic 67%
Vindhya Infomedia is a Bengaluru-based BPO with 1,000+ employees, founded in 2006 to bring business and philanthropy together. It builds its workforce from communities often shut out of employment, including people with disabilities, socially disadvantaged women, and women from BPL families.
In 2025, the President of India awarded Vindhya the National Award for Best Employer for Persons with Disabilities, adding to a list that includes the Jankidevi Bajaj Award and the CII Award for Best Employer with Disability Inclusion.
In 2025, the President of India awarded Vindhya the National Award for Best Employer for Persons with Disabilities, adding to a list that includes the Jankidevi Bajaj Award and the CII Award for Best Employer with Disability Inclusion.
Challenges
Vindhya's reputation had outgrown its website. The website had grown to 400+ pages, many with no clear purpose, which diluted its presence on search engines and made it hard for visitors to find what mattered.
It was slow, it wasn't ranking for the keywords that brought in job seekers and clients, and its outdated look didn't reflect two decades of achievement.
It was slow, it wasn't ranking for the keywords that brought in job seekers and clients, and its outdated look didn't reflect two decades of achievement.
Approach
We audited the full site architecture and cut it from 400+ pages to 200+, keeping only the pages that served Vindhya's core audiences and giving each one a clear purpose.
We then redesigned the website with a premium look that matched the company's credibility and recognition. The website was migrated from WordPress to Webflow, built on a component-based system so the internal team could add pages and edit content on their own. Finally, we optimised every page for speed and rewrote content around the keywords Vindhya needed to rank for.
We then redesigned the website with a premium look that matched the company's credibility and recognition. The website was migrated from WordPress to Webflow, built on a component-based system so the internal team could add pages and edit content on their own. Finally, we optimised every page for speed and rewrote content around the keywords Vindhya needed to rank for.
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