SERPArena
SERPArena is a link building agency that helps content-based websites improve their rankings through high-quality links.
Project Details
Project Details
SERPArena was seeking to establish itself as a reliable and trustworthy brand in the digital marketing space, approached us to develop their brand identity. This included creating a visual style guide and website to showcase their services and attract new clients.
Industry
Internet
Timeline
3 Weeks
Completion
2024
Visual Identity
We crafted a visual identity that symbolizes link building and appeals to their target audience. The logo represents the shape of a link with a bold wordmark.
Typography & Colors
We chose a vibrant green color palette that strikes a balance between being eye-catching and professional.
For a cohesive brand identity, we used Figtree typeface throughout the headings and body copy.
Website Design
The SERPArena website has a limited number of pages, so we opted for a modular design. This means we built reusable components that can be easily incorporated into different pages throughout the site.
This modular approach prioritizes the client's need for a user-friendly editing experience, should updates be required in the future.
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