GridRule

GridRule is a design education platform with a mission to help creatives become successful web designers.

Project Details

We implemented a comprehensive brand refresh in order to cultivate a deeper connection with their target audience.
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This included a revitalized visual identity and website design, aiming to create a more playful and energetic expression that resonates with the aspirations of young people eager to embark on their web design journeys.

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Industry

Edtech

Timeline

7 Weeks

Completion

2023

Visual Identity

We developed a dynamic brand identity through a vibrant color palette and distinctive design elements.
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This cohesive visual language cultivates a refreshing and energetic brand experience, perfectly capturing the brand's youthful spirit.

Typography & Colors

To achieve a balance of personality and readability, we selected the Aeonik typeface for headings, paired with the Inter typeface for body copy. This strategic type pairing infuses the brand with a touch of personality while maintaining a clean, minimalist aesthetic.
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Building upon the brand's established yellow, we introduced two complementary colors to create a more dynamic and playful palette.

Website Design

The website's redesign seamlessly blends minimalist aesthetics with playful brand touches, reflecting GridRule's youthful spirit.
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To enhance user experience and conversions, we crafted visually-appealing landing pages for courses and products, alongside an improved navigation system that facilitates a smooth user journey.

Impact In Numbers

GridRule's brand refresh has yielded significant results. The website's traffic has surged, leading to a positive impact on revenue. Additionally, the brand's overall perception has strengthened thanks to a more cohesive identity.

51.52%

Traffic Growth

21%

Increase In Revenue

1.35

Views Per User

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